At CommuniKasi Media, we’ve been transforming wall mural spaces

Wall mural advertising transforms ordinary residential walls into impactful, eye-level billboards. By becoming local landmarks, these murals often spark curiosity and word-of-mouth, helping brands gain recognition. Wall sizes generally focus on a standard 2 metres height and 10 metres in width. However, bigger custom sizes are available for unique, tailored solutions. Choose between our exclusively painted wall mural advertising or our 3D wall mural advertising which includes additional creative eye-catching cut-outs.

Wall murals are very cost-effective solutions. Costs can vary depending on factors like wall size, design complexity, and location. The production costs range from R6k to 30k once-off. These production fees go towards materials and labour to paint the wall. There are also monthly media fees which are calculated and depend on the duration of the campaign, location and size of the mural. Monthly media fees go towards the monthly rental of the wall with a certain portion being paid to the owner of the wall, or rather the landlord. This model is similar to the way you book billboards with production, and the monthly rentals. The best way to determine an exact figure is to request our customized quote that factors in the desired scope, scale, and artistic style.

Wall mural advertising is highly effective with locations targeting high-traffic locations along taxi and bus routes, near shopping centres, and around schools to maximize brand visibility and awareness. Hand-painted murals resonate with community aesthetics and culture, wall murals can build strong awareness and connect on a personal level with consumers. Wall mural advertising has proven highly effective for many brands. The ROI of wall murals for our clients increased by strategically combining location, high-quality imagery, and precise customised messaging in the local language or slang of each area/township.

Choosing the right wall mural advertising partner means finding a team with proven spray painting expertise, a strong portfolio, and top-tier materials. They should use quality paints, prioritize the location, location, location, and align with your creative vision. They should have Township advertising experience in design, logistics, and local regulations is essential. Expect clear timelines, realistic budgets, and transparent communication. A trustworthy partner involves you in each creative step, supports and compensates its community especially the wall owners, and provides comprehensive post-installation support to preserve your mural’s longevity.

Spaza shop branding involves painting or decorating informal local township retail shops (spaza shops) with a company’s logos, colours, and messaging. This approach turns small neighbourhood shops into branded hotspots. Since spaza shops are central to the daily life of township communities, branding them allows businesses to reach consumers where they shop and socialize, creating visibility and building trust at the grassroots level. Brands like (Tiger Brands, Engen, etc.) are constantly investing in spaza shop branding.

Spaza shops are at the heart of township life, often functioning as community hubs. By advertising on these shops, brands can target a large, engaged market and stand out among the daily activities of locals.
The consistent exposure and personal interactions that occur in these spaces often lead to higher brand recall, stronger loyalty, and increased likelihood of word-of-mouth referrals. Spaza are a powerful way to boost visibility.

• 45% of township consumers spend more at their local spaza shops than traditional retail stores.
• 28% go to the extent of making purchasing decisions based on branding they see on Spaza shops.

Township billboards are large outdoor advertising boards located in township areas, often near taxi ranks or main roads. They provide widespread visibility in areas with high foot traffic. Placed near busy roads, commuter routes, or popular gathering spots, these billboards can attract thousands of impressions each day. Typically, 3 x 6 metres or 9 x 6 metres, these billboards are an excellent option for brands looking to make a bold statement and reach a diverse audience across various income groups.

Township billboards can be a powerful tool for large-scale brand awareness and mass marketing. Many advertisers find township billboards to offer a favourable cost-per-impression given their potential to reach large, targeted audiences. Many small, medium, and large businesses constantly use township billboards to increase their local sales.

Billboard rental fees depend on factors like location, size, and whether the billboard is static or digital. High-traffic areas in well-known townships typically command higher monthly rates, while less prominent areas may be more affordable. Essentially, billboard costs include production, (flighting and printing fees) and monthly media fees. A typical 3 x 6 metre township billboard can cost around R5,000 – R15,000 per month depending on location, whereas a larger 9 x 6 metre or 3 x 18 metre billboard might be R12,000 – R25,000+ per month. Get in touch with us for a customised quote.

Taverns are the largest alcohol sales channel in South African townships, accounting for 80–90% of alcohol sales and attracting millions of consumers monthly. With high foot traffic and social influence, taverns provide brands with direct engagement at the point of consumption. Township taverns also serve as aspirational social hubs, where brand visibility can drive loyalty and word-of-mouth marketing.

To succeed in township tavern advertising in South Africa, brands should:

• Use local language & culture – Tailor messaging to township audiences with vernacular phrases and slang for authenticity.
• Create in-tavern brand experiences – Use sampling, giveaways, or sponsored events (e.g., soccer match screenings) to engage patrons.
• Maximize visibility – Place branded signage, murals, and cooler displays inside and outside taverns to stay top-of-mind.

This strategy ensures high-impact brand recall and strengthens consumer trust in township markets.

To succeed in township advertising, businesses should adapt their message to resonate with local culture and language, ensuring that the advertisement feels relevant to the community. Selecting high-traffic spots, such as busy streets, taxi ranks, or well-known shops, maximizes visibility. Engaging community influencers, maintaining well-kept ads, and respecting local preferences can further enhance brand reputation and campaign success. You are essentially tapping into a Township economy also known as the "Kasi economy" that is worth R900 billion and growing.